booking

What we’re seeing is a classic behavior shift. Travelers don’t abandon familiar planning routines until they experience something meaningfully better

When AI is embedded natively into how a hotel sells itself, distribution becomes a revenue multiplier, not a tech expense

When you push harder for direct bookings, something changes. Something most hoteliers don’t account for until too late. Your total booking volume drops

If you only look at pick-up, you’re flying blind to the finish line. If you only look at pace, you’re reacting too late to the market’s daily shifts

From the moment someone walks through the door (or taps “check in” on their phones), every second counts toward shaping the guest experience

To attract more bookings, try doing something a little different. Here are some ideas for captivating travelers this Valentine’s Day

For hoteliers, understanding how guests behave is just as important as knowing where they book. Here are 7 hospitality trends shaping hotel bookings in 2026

There is a difference between “nice-looking emails” and an email that consistently drives direct bookings and protects brand equity

A hotel newsletter often fails because they’re built around what the hotel needs (bookings, revenue, etc) rather than what the guest wants

The Best Rate Guarantee is used to overcome a lack of trust, but luxury travellers aren’t worried about saving €20. They worry about making a wrong choice