booking

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings

For hotels, the real issue is not who builds the smartest model. It is who controls demand at the moment of booking

Hotels that can connect directly into this agentic ecosystem will gain a critical advantage and reduce reliance on OTAs or static booking engines

For hotels, the issue is strategic uncertainty. In Google’s world you broadly know the rules. In the AI world, organic visibility is still opaque

Hotels are seeing modest revenue growth, but margins are tightening. Rising labor costs, shorter lengths of stay, and OTA reliance are eroding profit

Hotels that respond faster, personalize proposals, and move beyond static PDFs toward dynamic, tailored offers will gain a clear conversion advantage

As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

A Hotel conference creates steady, high-value bookings by combining event space, accommodation, and catering into one integrated revenue stream