booking

Travelers visit up to 277 web pages before booking a trip, 2.5 pages a day in the early phase of planning and up to 25 on the day of purchase

As we enter the heart of the 2025 travel season, the outlook for European hospitality is brimming with opportunity

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

This is where access to real-time ARI – availability, rates, inventory – comes into play. Can you imagine when AI returns final exact prices?

78% of event planners anticipate an increase in small- and medium-sized meetings this year. This isn’t just a trend – it’s a fundamental shift

Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

We must reorient our entire hotel operation around the core guest journey, which can be understood in five key stages

It’s no wonder 38% of operators say revenue management is too time-consuming, and 36% admit they’re uncertain about optimal pricing

In a world where every other major consumer sector has figured out how to monetize attention, the hotel sector is still largely selling rooms like 1999

Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again