booking

Boosting Direct Bookings through Strategic SEO Optimization
We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

Last Minute Bookings: Impact for Revenue Management Pricing Data
Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors
How to Increase Hotel Bookings with Smarter Data Use
Here are five strategies that forward-thinking properties are using right now to boost direct bookings and build lasting guest loyalty

Expert Partner Hotel Success Stories – July 2025
Here is the round up of Hotel Success Stories from our Expert Partners during July, touching on revenue, distribution and metasearch. BEONx, Juyo Analytics, Lybra, Mirai and Siteminder Kali Hoteles […]

4 Ways to Increase Your ROX Through Guest Communication
By approaching communication strategically, hotels can create moments that matter and strengthen their ROX. Here are four key ways:

Barriers Agentic AI Must Cross to be a Hotel Distribution Channel
AI making bookings can sound exciting, but in hotel reservations, this vision faces hurdles which could stop it from becoming a distribution channel

Demand Doesn’t Live in Your PMS Anymore
What hoteliers need is a more dynamic approach, going beyond pace and pick-up reports and actually reflects what’s driving demand today
The New Face of Google Search Engine Results Page (SERP)
Historically, we’ve seen the same key elements in the Search Engine Results Page (SERP): ads placed at the top, a map or local listings beneath, and organic results taking up […]
How to Reduce Hotel Booking Abandonment
While hotel booking abandonment shares some similarities to eCommerce cart abandonment, booking abandonment is more complex due to the following factors
What ChatGPT Agent Could Mean for Hotel Bookings
ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking