booking

AI has well and truly entered the mainstream and for travellers it’s becoming just as essential as Google and TripAdvisor used to be

If the conversation becomes the storefront, and the storefront shapes the shortlist, who ultimately owns the guest relationship?

If your reviews improve, your visibility improves. When your visibility improves, more travelers see and click on your property

When hotels partner with OTAs, they expect bookings, visibility and revenue. What they don’t expect is a stream of chargebacks that show up later

A growing network of predatory OTAs and rogue affiliates are aggressively bidding on boutique hotel brand names and siphoning off your most valuable guests

The important question is not how to increase traffic. It is why so many guests hesitate at the final stage of decision-making on the hotel’s own website

The study reports that a hotel’s price, location, reviews, booking options, experiences, and sustainability are the top decision points for travelers

The real question is no longer should we use AI in hotel ads, that’s settled. The question is, which decisions are better made by machines

Let’s explore timely and strategic approaches to capture demand early and turn seasonal interest into direct bookings

Over the next five years, expect OTAs to compete to influence decision formation. That is not evolution. That is a structural shift in bargaining power