booking

In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility

Google has started to integrate hotel ads into the results delivered by its Gemini AI, potentially making metasearch an even more vital marketing channel

Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value

While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget

We talk with Javier Delgado Muerza of mirai and hear the latest updates following the investigation into Google’s compliance with Article 6.5 of the DMA

As we move deeper into the era of AI-first strategies, the hospitality sector is discovering that AI agents are far more than automation tools

We explore the top five most frequent questions about landing pages, and share insights that will help boost conversions, direct bookings and grow revenue

A remarketing plan helps you connect with those interested guests and bring them back, transforming those “almost bookings” intoreservations and revenue

While balanced distribution across OTA, GDS, metasearch, and direct channels is key to your property’s visibility and profitability, a direct booking is the most valuable. As of 2024, direct website […]

Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page