analytics

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis

These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to

While top-level KPIs set a clear focus and direction, deep-dive analytics provide the necessary insights for tactical execution

Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings

We’ll decode the language of hotel data shaped by the sway of the calendar, so you can better understand this vital information

We explore hotel revenue management analytics, and how it empowers hoteliers to make decisions that drive profitability and guest satisfaction

The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property