analytics

When hotel sales and marketing professionals arrive at work each day, they’re greeted with a deep and wide array of intricate challenges on the path to turn lookers into bookers: […]

Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]

What can take the guesswork out of competitive intelligence so hoteliers can start making smart, quick decisions that drive revenue and profitability? Consider these four key elements

Brilliant autumn leaves and that slight nip in the air signal the start of the fall season, and right along with it comes the start of hotel budget season. NB: […]

Curious to know which package booked well last year, who is the most profitable guest, or why bookings are down? Google Analytics uncovers insights surrounding your website visitors.

The idea of Anomaly Detection is to track the normal variation and flag the unexpected events. So in the world of availability tracking, what could possibly go wrong?

Invest the short time you have for Google Analytics in the mentioned datasets and you’ll start to build an idea of how your website is performing and what needs to be done to improve direct bookings

Analytics help hoteliers make better use of their data, enhancing the effectiveness of their forecasting capabilities to explore, predict and optimise revenue.

When it comes to analyzing your data, relying on manual methods – i.e. using Excel spreadsheets or Google Sheets – takes too much time and is often inaccurate, fraught with human error.