analytics

Sentiment Analysis has proved very beneficial for hotels. When you pay attention to reviews, you can identify sentimental reviews to answer

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

Equipped with pertinent data to back up the choices you make, you’ll feel more secure knowing that each step you’re taking is grounded and supported

The scale of the crisis in airlines is unprecedented. To recover, the industry will need better data on where and when travel demand is likely to rebound

What might the hotel industry expect over the coming months? There is enough data available that reveal hotel trends based on economic relationships

Currently we only see a slight intent uptick in inbound travel to Italy, but as this data was from last week we expect a larger uptick in the coming weeks

While we believe the following data points and campaign ideas could be useful to a range of hotels, there is no one-size-fits-all approach to targeting

It’s clear that hotel operators need to know what type of market behaviour they find themselves in and then make the right, data driven decisions