analytics

A negative stat can send your team running in all directions to understand what happened. But, more often than you might think, underperforming metrics may actually signal something positive

A key challenge of hotel data management is the high diversity of information. It can be extracted from multiple websites, metasearch platforms, social media, internal docs, reports and systems.

With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.

Every time the team gets a sense where they stand with their Net Revenue KPI’s the same question pops up all over again. And now what? Here are 5 ‘Now What’ actions you can take.

When hotel sales and marketing professionals arrive at work each day, they’re greeted with a deep and wide array of intricate challenges on the path to turn lookers into bookers: […]

Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]

What can take the guesswork out of competitive intelligence so hoteliers can start making smart, quick decisions that drive revenue and profitability? Consider these four key elements

Brilliant autumn leaves and that slight nip in the air signal the start of the fall season, and right along with it comes the start of hotel budget season. NB: […]

Curious to know which package booked well last year, who is the most profitable guest, or why bookings are down? Google Analytics uncovers insights surrounding your website visitors.