Interior design has a big impact on the guest experience. From colors and furniture to layout and lighting, even the smallest design elements influence the way your guests interact with your property.
NB: This is an article from WebRezPro
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Sleek bar stools and eclectic, trendy music evoke a hip and happening urban vibe while a cozy fireplace and rustic furnishings create, well, that cozy fireplace feel.
Delving deeper into your design enables you to maximize revenue both by enhancing your unique selling proposition and ensuring that all your available square footage is used effectively. Let’s go!
Local & Historical Design
Incorporate local elements into your design to create a unique, memorable experience for your guests. This is where smaller, independent hotels can press their advantage over larger chains, creating a boutique rather than bland identity.
Commissioning works by local artists is a good start, but you can display your area’s history and culture on a wider scale. For instance, Hotel Philco offers a room themed after their town’s old amusement park, Crystal Beach. The room comes complete with a bright, cheerful color scheme and actual artifacts from the park.
If your building itself is historical, retain and celebrate that history. Antique Victorian furniture is still Instagrammable today, and those old stone/brick walls can give a room a touch of classical (and trendy) austerity to balance out any frillier decor.
Your property’s design should be consistent with your overall brand and online channels. A fancy, chandelier-filled lobby will only confuse guests at a casual, family-friendly beach motel.
Maximizing Square Footage
Empty guest rooms aren’t the only rooms that lose profit. All rooms in your hotel should be working for you at all times. What about turning that free space on the first floor into a meeting room, coworking space, or even a quiet lounge where guests can sit and mingle?
If Hotels have the opposite problem with limited space, they should consider setting up rooms to serve multiple functions. For example, your bar could be converted into a coworking area during the day. Some of those business travelers might stay for happy hour…
Outdoor Spaces
Hotels shouldn’t neglect outdoor spaces such as patios, gardens, pool areas, and rooftops. Time outdoors benefits both physical and mental health, and guests will enjoy lounging there, cocktail or coffee in hand.
Large outdoor areas, especially lawns, are perfect for event bookings, from weddings to corporate team-building activities to craft fairs. They can even be used to extend indoor spaces such as your restaurant. To make this work, however, they need to be adapted to weather and temperature conditions. Provide lawn canopies and poolside umbrellas to protect guests from the sun in summer, and heat your restaurant patio in winter so it’s comfortable to sit there.
