Recurring revenue is critical for businesses, including in the hospitality and wellness industries, as it provides financial stability, predictability, and long-term growth.
NB: This is an article from Book4Time
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Unlike one-time transactions, recurring revenue models, like memberships, subscriptions, and prepaid service packages, create a steady cash flow, allowing businesses to plan investments, manage expenses, and navigate market volatility with greater confidence. They also foster customer loyalty by encouraging repeat engagement and deepening brand relationships. It’s been said many times that repeat customers spend significantly more than new ones, and make up great portions of revenue contributions.
For spas, hotels, and resorts, leveraging recurring revenue creates a more resilient business model, reducing reliance on seasonal peaks and optimizing revenue per guest throughout the year.
Here are 39 ideas for generating recurring revenue for your resort, hotel, and spa:
Membership programs
1. Monthly spa memberships – Offer a set number of treatments per month at a fixed fee, ensuring steady revenue and encouraging repeat visits. Members choose between facials, massages, or other core services, with discounts on additional treatments.
2. Tiered membership levels – Create different membership levels (silver, gold, platinum) offering increasing perks like priority booking, additional services, or exclusive discounts, appealing to different spending habits.
3. VIP memberships – Provide high-tier members with priority scheduling, extended treatment times, exclusive access to premium products, and personalized services for a truly luxury experience.
4. Corporate wellness memberships – Partner with local businesses to provide employees with spa benefits, such as monthly chair massages, stress relief treatments, or wellness coaching, promoting workplace wellbeing.
5. Local resident memberships – Encourage repeat visits from nearby customers by offering special discounts or exclusive treatment packages for locals, building loyalty within the community.
Subscription services
6. Skincare product subscriptions – Offer curated skincare product boxes featuring spa-recommended or house-branded products delivered monthly to keep clients engaged between visits.
7. Wellness product boxes – Include aromatherapy, bath soaks, teas, and other self-care essentials, allowing customers to enjoy a spa-like experience at home while reinforcing brand loyalty.
8. Self-care kits – Provide seasonal at-home spa kits featuring sheet masks, exfoliants, and tools, encouraging clients to maintain their skincare routine between appointments.
9. DIY facial or massage kits – Include professional-grade products for at-home use, such as face masks, massage oils, and step-by-step guides, helping clients maintain results between spa visits.
10. Monthly wellness plans – Offer structured programs, such as stress management or glowing skincare plans, where clients receive a combination of treatments and products each month.
Prepaid packages
11. Series packages – Sell prepaid treatment series (e.g., six massages with one free) to ensure repeat visits while providing customers with better value.
12. Prepaid service credits – Allow customers to buy spa credits upfront at a discounted rate, giving them flexibility while generating upfront revenue for the spa.
13. Loyalty-based prepayment – Reward customers who preload accounts with spa dollars by offering bonus credits or exclusive perks.
14. Holistic treatment plans – Design multi-session treatment packages targeting specific concerns like pain management, skincare goals, or relaxation, reinforcing long-term commitment.
15. Retainer-based wellness coaching – Offer monthly subscriptions to virtual or in-person wellness coaching, including guided meditation, stress relief techniques, and lifestyle consultations.
Read the full article at Spa Executive, published by Book4Time
