Revenue managers to ‘adapt and adopt’ in 2018
Planning ahead and being flexible in the face of disruptors like calendar shifts and new supply can help revenue-management teams and their properties be less vulnerable to changes, sources said. […]
How Metasearch Tools Empower Hotels in 6 Points
Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these […]
Booking engine conversion rates: How do you measure up?
If there’s one thing we know about at Triptease, it’s online conversion rates. The funnel leading from curious website visitor to satisfied hotel guest is one we spend every day […]
Winning Revenue Strategies To Capitalize On A Banner Travel Year
Most forecasts and analyses say 2018 will be a boom year for global travel, including both business and leisure. The outlook for group travel in 2018 is murkier but probably […]
Hotel Loyalty is Dead…or is It?
Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well… not dead, but rapidly evolving, with points and redemption models failing […]
4 Things Every Branded Hotel Should Be Doing on Facebook
As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com […]
New Year, New UI Update on Google Hotel Ads
With the new year underway, we noticed a user interface update on Google Hotel Ads. NB: This is an article by Koddi What stands out visually is the blue “Book […]
3 Ways Business Intelligence Tools Help You Maximize Your Profits
Until recently, the hospitality industry wasn’t considered to be a front runner in technological advancements. But the emergence of big data, cloud-based systems, and business intelligence have propelled hospitality into a […]
5 tips for an award-winning guest experience
If you’re looking for ways to improve guest experience at your hotel, who better to ask than the winners of the 2017 Boutique Hotel Guest Experience Awards? We asked the […]
How can revenue leaders leverage new RM methodologies in 2018?
Since IDeaS’ early beginnings in 1989, our timeline of product and service evolution is a great barometer of the fast-paced changes in hospitality revenue management over the decades. And now, […]