What marketers need to know about WhatsApp Business
When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good […]
What Google’s mobile first indexing means for hotel websites
At the end of 2016, Google announced it would be experimenting with a mobile-first indexing plan. While there isn’t a fixed release date, Google webmaster trends analyst Gary Illyes expects […]
Why Expedia or Priceline Might Be Next Great Hotel Brand
What if Expedia, Priceline, and TripAdvisor had their own hotels? What if there were less need for hotel owners to rely on hotel management companies like Hilton, Marriott, Hyatt, Wyndham, […]
Distribution Channel Strategy: The Path to Profitability
If attaining guests through loyalty programs, personalization and the provision of choice is the hospitality industry’s Holy Grail, then profitability is the infinite abundance it promises. NB: This is an […]
Data, Data Everywhere
Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” NB: This is an article by Glenn Wirick, EVP of Sales and Marketing at […]
How Hotels Can Prepare for a Changing Facebook
If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]
Mobile Search and the Travel Industry
It is no secret mobile search has become more popular over the past decade. With the popularity of smartphones and mobile devices there has been a noticeable and consistent increase […]
Blockchain for hotels: What you need to know (and what you don’t)
“A new internet for the travel industry”: Why blockchain matters Here are three reasons why we think blockchain should be something that hoteliers have on their radar: It has the […]
The State of Central Reservations Systems: Key Requirements Driving Evolution
Today’s travelers have high expectations of a personalized e-commerce experience along their journey, which makes guest-centric functionalities a top priority for a hotel chain’s central reservations systems (CRS). As a […]
Bing gearing up for Hotel Ads general release
As metasearch marketers say goodbye to 2017 and prepare for 2018, one question on everyone’s mind is, “What is new in metasearch for 2018?” One answer to that question is […]
