Remember the days of the professional critic? You’d have the perfect room picked out — the pride of your hotel — and it would be flawlessly cleaned and prepped, mint […]

Is your website losing bookings by making some common user experience mistakes? Plenty of seemingly modern hotel websites have subtle flaws that might not be obvious at first glance, but […]

In the session, entitled “Beyond Reviews: Defining Your Hotel’s Online Reputation,” trivago’s Industry Manager for English-speaking Markets Aly Thompson revealed the root causes of low ratings and damaging reviews, debunking […]

Have you ever wondered what it takes to become a successful Revenue Manager? Or is your hotel in the position of recruiting a Revenue Manager that will help your hotel […]

Driven by changing economic conditions and greater competition over the past two years, the hospitality industry in the Middle East faces a new reality. With an increasing supply of hotels […]

On January 12th, Facebook’s CEO Mark Zuckenberg announced that Facebook will change how it prioritizes content that users see in their news feeds focusing on meaningful interactions between people. Facebook explains […]

As we say hello to 2018, January marks a time of resolutions and new beginnings. During this month, it’s important for hoteliers to reflect on their past strategies and analyze […]

On a superficial level, the implications of the rising costs of customer acquisition are easily identified. Increased costs lead to a decline in profitability, which results in a loss of […]

Malcolm Gladwell’s book David and Goliath uncovered a common misconception about the story of the powerful giant versus the little shepherd. Gladwell notes that when you really understand the story, […]

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having […]