Blockchain in the Travel Industry
As blockchain technology continues to grow in popularity, it’s only natural that we will see it in more industries. And with all the blockchain buzz, we have been asked, “How […]
How can we get Millennials booking direct?
Millennials travel more than any other demographic. On average, they take 35 days of vacation each year, and they’re also bucking the trend by increasing their annual travel spend as […]
Hotel loyalty must be earned, not bought
There’s an idea one is taught in business school that one should invest a lot of money into loyalty systems because loyal customers are the cheapest. The numbers are “obvious” […]
A New Approach To Lifetime Value Of Guests
Revenue managers spend a lot of time and resources (rightly so) trying to determine the lifetime value of particular guests. Perhaps a better strategy would be to shift their attentions […]
How A Cloud PMS Improves The Guest Experience
In today’s mobile age, power lies more and more in the hands of the customer and the value of delivering a great guest experience has never been more prominent. According […]
Why digital strategies fail and 5 pitfalls to avoid
Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls. The processing power of […]
The smart hotel that talks back is the future
We identify some Dos and Don’ts from a new EyeforTravel report which finds that conversational interfaces have the potential to help hotels improve the guest experience and drive revenues too […]
Pricing intelligence tools offered by OTA’s… to trust or not to trust?
As Revenue Management becomes more and more relevant in the Travel industry and more hotels finally begin to understand the importance of dynamic pricing fluctuations, various hospitality companies start introducing […]
When should you start email marketing at your B&B?
Email marketing is a cost effective and efficient way for hoteliers to reach new customers and encourage return visitors. NB: This is an article from Little Hotelier A massive 90% […]
How hotels can win revenue in a down market
RevPAR is down at hotels across Dubai with reports saying that revenue has dropped to its lowest level in a decade. Should hoteliers be worried? Well, yes and no. It […]