How Hotel companies can experience ROI uplift with micro marketing
It’s no secret — the process of building out your 2018 business plan and marketing strategy can, more often than not, feel like gambling. Are you going to wager all […]
12 Components You Need on Your Website to Drive More Bookings
The internet has leveled the playing field in the hospitality industry. It’s no longer big guys vs. big guys and little guys vs. little guys – instead, everyone is competing […]
Top 8 Ways to increase occupancy for hotels near airport
People travel for different reasons – it could be leisure travel, a business trip or a solo travel. Reaching a new destination always has its set of worries despite the […]
TripAdvisor Teams Up with Snapchat for the Release of Context Cards
Snapchat has grown a lot in its six-year history. From selfies and flower crown filters to spectacles and geolocations, the company reports 173 million active daily users that post three […]
Does Your Hotel Marketing Sit On A Throne Of Lies?
You are glowing; ecstatic; enamored. Why? You just dropped several grand on an immaculate new hotel website and cannot wait to hit the ground running. This new website is going […]
2017 UK Hotel Trading Performance Review
In partnership with HotStats, Knight Frank have produced a unique and comprehensive analysis of the UK’s hotels trading performance, which focuses on a detailed review of hotel revenue, cost, and […]
The Relationship Between Social Media & Revenue Management
Social Media, a concept that we are all too familiar with, has evolved immensely over the last few years and it shows no sign of slowing down. With countless social […]
5 Reasons Why Your Hotel Needs Email Marketing
Email marketing is an excellent and efficient way to connect with and spread a message to an audience. In the hospitality industry, email marketing can be used to communicate with […]
6 Common SEO Mistakes from the Hospitality Industry
Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online. It’s a little bit art, a little […]
Drive More Direct Bookings With a Localized Experience on Your Website
If you are a branded hotel, your listing on Brand.com is important for gaining online exposure. However, your brand has a responsibility to represent all of its properties fairly. For […]