One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’. The reason omnichannel has remained out of reach for most […]

Most of us have experimented with using voice searches on our smartphones, with mixed results. You’ve probably also seen voice assistant devices, like the Amazon Echo and Google Home, advertised […]

Pricing has always been an important aspect of any business as it plays a quintessential role in the effective running of all industries worldwide. Hotel price management, i.e., how the […]

Hotels’ popularity rise or fall based on the public’s perception. Sure there are factors that weigh in such as their online reviews, negative or positive PR, and beyond. But there […]

Too much intervention can be problematic but a balanced and active approach to airline revenue management works best. ‘Passive’ revenue management (PRM) takes human intervention out of the equation. It […]

USA The U.S. hotel industry reported positive results in the three key performance metrics during the third quarter of 2017, according to data from STR. Compared with Q3 2016: Occupancy: +0.5% […]

  Carriers make inflated claims of distribution costs, a study has found. Airline claims that increased direct distribution will slash their cost of sales are pulled apart by an ‘Airline […]

The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution. Sometimes it can be a simple path, but other […]

At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are […]

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, […]