While going through old books the other day, I came across a textbook from my Ancient Greek class in high school. Thumbing through the book, an interesting word jumped out […]

For the past 20 years, I’ve lived most weeks out of my suitcase while traveling for work. And in that time, I’ve seen the rise of and become a “bleisure […]

In this Pegasus partner report, George Roukas with Hudson Crossing examines what attribute-based shopping is, what it means for hotels, and what benefits consumers can expect from this new technology. Background Two modes of […]

In an effort to land repeat customers (and increase direct bookings), loyalty programs are one of the most effective strategies out there. A study by Cornell University found that guests […]

Airbnb knows how to make waves in the accommodations booking industry. Over the last few years, the San Francisco-based company has taken major market space away from more conventional hotel […]

A recent study* by Egencia®, the business travel arm of the Expedia group, found that despite the wide use of travel policies worldwide, “rogue booking”, the practice of business travelers […]

With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the new […]

Data is everywhere but how do you create value for individual users? It isn’t easy but in this case study we hear how data science can deliver more personal results […]

In the quest for online bookings and more direct business, some hotels have relegated their reservation sales team to people who take orders. They’re serving as mere extension of website […]

To help understand the challenges that loyalty programs face when trying to optimize the tradeoff between breakage and engagement, we spoke with Len Llaguno, Founder and CEO of SnapShotML, a […]