Global OTA Customer: The Value of the International Booker for U.S. Hotels

Global customer reach is invaluable for hotels. The many advantages that come with an international booker include a higher average daily rate, and longer length of stay. And while this […]

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Google Hotel Ads New Experiments and TripAdvisor Offers Filter

Following is an update on the new experiments on Google Hotel Ads and TripAdvisor’s new functionality to promote special offers. NB: This is an article from Koddi An Update to […]

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Profit Optimization is Not Just a Buzz Phrase for Room Revenue

The evolution of revenue management has taken hotels from dynamic pricing of transient rates to a holistic strategy of maximizing profitability across multiple revenue streams. NB: This is an article […]

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What’s Scaring Hotel Marketers This Halloween?

Back by popular demand… for Halloween, we once again asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. NB: This […]

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Hotel Pricing Strategies: 4 Ways To Boost Your Hotel’s Revenue

Increasing profitability is ultimately what we’re all trying to do and the advent of new technology and innovations such as cloud and mobile technology now play a central role when […]

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5 GDPR myths debunked for hoteliers

May 2018 will see the arrival of the General Data Protection Regulation (GDPR). And, if your business stores personal data (which, let’s be honest, most do these days), you’ll need […]

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The Facts That Every Hotelier Should Know about SEO vs. SEM

A hotel’s online search ranking is an important tool for gaining more exposure. The higher up your website is displayed on search results, the more likely they are to click […]

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Three steps to manage your online reputation

Results from BrightLocal’s 2016 research revealed that 84% of consumers trust online reviews as much as personal recommendations, and 90% will read up to ten reviews before making a decision […]

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6 Secrets to Top-Ranking Travel Content and SEO Stardom

Let’s be real. Landing a top search result ranking isn’t easy, and in the multibillion dollar travel industry “page one” success is particularly competitive. Even with sound strategy and a […]

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Three key online marketing challenges facing hotels

The online challenges facing hotel marketers are constant and many. With technology taking giant strides forward and travellers becoming more savvy when it comes to online environments, standing out from […]

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