What Autumn Trends Tell UK Hoteliers About Travellers Behaviour

As the leaves start to turn their colours into burnt orange and vivid yellow tones, many hoteliers in summer destinations close their doors, but UK hoteliers can still expect travellers looking for an autumnal getaway. What can make autumn travels this year notably attractive is the promise of a long Indian Summer with glorious sunshine. What better time than now to check out our travel trends for the next season in the United Kingdom.

We looked across all the searches and compiled user behaviour data* to reveal where travellers to the UK are vacationing, where they’re coming from, how long they’re staying and how much they’re spending for accommodation this autumn.

Where do visitors to the UK come from?

share of international traffic from top ten incoming markets

According to our data, 64% of total searches to UK destinations have been conducted by UK residents travelling domestically. Enchanting autumn also seduces many visitors from across the globe: travellers from Germany, the US, Ireland, Italy, Spain, Australia, France, the Netherlands, Canada and Denmark together account for more than two-thirds of the international search volume for UK destinations.

What are the most popular destinations this autumn?

The following image reveals how the destinations of choice differ between international and domestic travellers.

most popular uk destinations this autumn

Despite consistently being one of the most expensive city in the UK, London remains the most sought-after destination in the UK for both groups of travellers. England’s capital accounts for 67% of all UK searches from the top 10 visiting countries. However, it accounts for only 17% of domestic search inquiries.

Edinburgh takes the second place followed by Liverpool on the third position for the international travellers. Interesting to note, that Blackpool, the third popular destination for Brits, barely makes the top 30 for visitors coming from abroad.

Read rest of the article at Trivago