Google Testing Vacation Rental Search in Price-Comparison Tool
In the past month, some Google searches have been revealing an option to comparison-shop vacation rentals. In our checks Tuesday, we could find vacation rental filters for Barcelona, Berlin, Bordeaux, […]
Personalisation and Seamless Travel Key Drivers of Success
A new report from A.T. Kearney, ‘What if? Imagining the future of the travel industry’, has identified trends of personalisation and seamless travel as key drivers of success in the next […]
Hotels should leverage indirect channels to win new business
How should hotels be reaching out to potential customers? When it comes to distribution channels, the discussion should never just be limited to the hotel’s relationship with online travel agencies […]
How to get more bookings through your hotel’s Facebook page
Within the travel world, nothing is more powerful than the social connection between people, particularly through Facebook. If travellers aren’t sharing photos and videos of their trip, then they’re probably […]
7 Practical tips to improve online reviews of your hotel
In a digital world, not only every visitor to your hotel is a potential critic, they also have the power to reach a wide audience, and their views can have […]
Will Google become a dominant force in hospitality?
Google, whose mantra used to be ‘Don’t be evil’ (until it dropped it for the motto ‘Do the right thing’), is almost omnipresent in our lives these days. We use […]
Taking advantage of indecision to drive direct bookings
Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. NB: This is an article by GuestCentric This stems from the huge diversity of highly […]
3 Types of Data Every Hotelier Needs to Access
It seems like no matter where we turn our attention, the terms “big data” and “analytics” are everywhere, hitting the headlines and popping up in conversation. But, they’re not just […]
The Importance of Rate Parity for Travel Brands
When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, with whom they’re vying for […]
Four ways hotels can increase direct bookings
A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accommodation providers this year compared to […]