Count Facebook among the latest technology providers to jump into the travel planning game. The tech giant has launched, in a limited release, its new “City Guides” travel planner app. […]

Hotels are often reminded of what they should be doing, or encouraged to try new things as the sector gets more competitive than ever. The latest to have a go […]

I had the pleasure of introducing Scott Brinker, co-founder & CTO of i-on interactive, and author of “Hacking Marketing.” His thought provoking presentation titled “Hacking Marketing: The Amazing Convergence of […]

Facebook advertising and Google AdWords can both be viable paid media options depending on your goals and the marketing budget your company has. If you want to read how both […]

As an industry, we’re entering a transformative stage where technology for hotels is becoming the differentiator and heart of what will make amazing hotel experiences of the future. Hotels have […]

Airbnb is quickly carving a place for itself in the managed travel space. In the past two years, the company has launched tools geared toward travel managers, partnered with a […]

In this report, Sojern teams up with Google to explore and explain the modern traveler’s path to purchase. The project combines Google’s deep insight into hospitality and hotel search trends […]

We often hear people talk about terms, such as mobile-first and responsive—only to scratch our head as to what they really mean. Want to make sure you follow trends without […]

According to market research firm Frost & Sullivan, a dozen ‘mega trends’ will determine the way we work, rest and play in the decades ahead. Each is a global force […]

If you ever had to call customer support, regardless of the specialty, you are familiar with the generic robot voice and elevator music at the beginning of the call. “Thank […]