How Can Hoteliers Maximize Revenue from Google
Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google […]
Independent Hotels sleepwalking into era of increased OTA dependency
NB: This is an article by John Kearney, Director of Hotelient For over 15 years that I have been within this industry, Independent hotels here in Europe have been always […]
In 2016, ADR Reluctantly Takes the Driver’s Seat
An updated lodging forecast released today by PwC US expects revenue per available room (“RevPAR”) growth in 2016 to continue, increasing by 5.5 percent, despite signs of potential economic concerns. […]
Is Airbnb a Legitimate Threat to the Hotel Industry?
Less than a decade since its launch, Airbnb has already emerged as a significant threat to the hotel industry, according to a recent study from CBRE Hotels’ Americas Research. […]
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
6 ways to bring precision to Revenue Management
NB: This is an article by Tom Bacon for Eye for Travel Today it is possible to cut the data in so many different ways, but now is the […]
5 Steps to Increase Bookings with Facebook Remarketing
NB: This is an article by Burcu Gobuluk, Chief Operating Officer of Adphorus Today, more than 70% of Travel’s digital ad dollars go to Direct Response advertising. Intent-based search […]
5 SEO Rules for the Travel Industry
NB: This is an article by CT Moore, founder of Socialed When it comes to SEO, there are best practices which are universal, immutable laws, and then there are […]
Hotel rates on the up according to latest data from HRS
Latest data from hotel solutions provider HRS has revealed that the average cost of staying in a hotel room is on the up across most of the world, bar a […]
Using Facebook ‘Pages to Watch’ to Monitor Your Hotel’s Competition
NB: This is an article by Arielle Sanchez, Digital Media Manager at E-Marketing Associates There’s a lot of talk about how to develop a social media strategy for your hotel, […]
