Digital state of the travel nation
Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing digital marketers and ecommerce executives in travel. The report, produced to coincide […]
What will the global hotel industry look like in 2017?
NB: This is an article from SiteMinder The global hotel industry has evolved continuously of late and there’s a lot more change to come, according to a new report outlining […]
Using emotion effectively in digital marketing
Technology enables hoteliers to make what has become the all-important emotional connection with guests, according to speakers at the annual Digital Marketing Strategy Conference. The conference, which is organized by […]
The Three Essential Components of True Hotel CRM
NB: This is an article by Cendyn/ONE There is a fair amount of confusion in the hotel industry regarding CRM. If you asked five hospitality executives how they define […]
Are mobile devices driving direct bookings and guest engagement?
Since Chris Anderson wrote “The web is dead. Long live the Internet” in 2010, a pivotal article announcing the demise of traditional web browsing, the topic has been endlessly […]
STR: Airbnb impact on NYC’s boroughs
NB: This is the third part of an analysis series conducted by STR on Airbnb data in New York City. Read Part One of STR’s analysis of Airbnb’s minor […]
Expedia brings Meeting Market out of the shadows
Expedia’s under-the-radar site Meeting Market is looking to expand beyond its current German base and become a pan-European, if not global, portal for the MICE sector. The site brings […]
Four ways hotels can better compete against Airbnb
NB: This is an article by Alex Shashou, President & co-founder of Alice. There has been so much debate over the impact of Airbnb to the industry following CBRE’s research […]
RevPAR drops in Dubai, Abu Dhabi
Abu Dhabi and Dubai’s hotels saw a drop in RevPAR in January 2016, according to a recent EY benchmark report. Hospitality markets across MENA witnessed a drop in performance […]
Best Western CEO has concerns over Airbnb (but doesn’t mind selling rooms on it)
Back in July 2015, Best Western CEO and president David Kong started writing a blog known as “It’s Personal“. “As the name implies, I’ll take on issues that I’m […]