Google’s New Trip Planning Search Display
NB: This is an article by Asher Fusco, Associate Director Copy & SEO at HeBS Digital Google has found yet another way to harness its wealth of information to provide […]
More than half of Indian leisure travelers search and shop online
NB: This is a viewpoint by Chetan Kapoor, research analyst covering Asia for Phocuswright Inc. Over the past decade, the Indian travel market has undergone a dramatic transformation. Driven […]
Is rate parity good or bad for the industry?
NB: This is an article by David Kong, President & CEO of Best Western International Online travel agencies surged into power after 9/11. As they gained control and influence […]
5 Step Rate Parity Busting Tactic
NB: This is an article by Robert Hernandez, Revenue Discovery Consultant & Trainer at Origin World Labs The fight is on globally to end rate parity. While governments and […]
Guest engagement and impact on top line revenues
A savvy hotelier knows that the difference between an engaged guest and a disengaged guest could mean the difference between meeting the bottom line and not. Engaged guests feel […]
Don’t just manage revenue, create a holistic strategy
In the decade when Marriott International was credited for adapting American Airlines’ yield management practices for the hospitality industry, the Internet barely existed, Expedia was still a decade from […]
The New Rules of SEO
Search will always be important to hotels no matter what the trend of the day may be. In fact, understanding Search has become more important than ever for hoteliers […]
Rate Conundrum: To Be (in Parity) or Not to Be?
NB: This is an article by Jean Francois Mourier, CEO of REVPAR GURU First, I’d like to start this article by saying “Felicitations!” and “Gratuliere!” to hoteliers in France […]
Digital Commerce and API First
NB: This is an article by Brian Collins, Director of Product Development and Diarmuid O’Grady, Director Product Enablement of Datalex Digital commerce is steadily becoming the primary enterprise system […]
How Hotels Can Stay Competitive in 2016
Mobile bookings are the name of the game this year. As is making the travel research and purchase process as simple and visually appealing as possible. When it comes […]