How to drive organic search results for hotels
If the term “search engine optimization,” or “SEO” for short, confuses you or evokes the practice of packing keywords into your website, you’re not alone. For years, using SEO in online […]
Common Hotel Ads Price Accuracy Issues
NB: This is an article by Trent Cockerham of Koddi.com Price accuracy in meta is a critical piece for campaigns to run smoothly. Having the rate display accurately between the ad […]
India and the rising market for stays
2015 was a pivotal year for alternative stays in India and a significant development was growing acceptance of online payment wallets In 2015, EyeforTravel predicted that while B2C plays in online […]
Is Airbnb a threat to Middle East hotels?
When Airbnb first burst onto the tourism scene in 2008, offering people the chance to find cheaper-than-hotel accommodation in a number of cities, the millennials snapped it up. The […]
9 Ways for Hoteliers to thrive in 2016
NB: This is an article by Kelly McGuire, Executive Director Hospitality & Travel Global Practice at SAS 2015 was a busy year for Hoteliers. ADR, Occupancy and RevPAR achieved […]
Hoteliers 2016 Top Ten Digital Marketing Resolutions
NB: This is an article by Max Starkov (President & CEO) and Mariana Safer (SVP Marketing) of HeBS Digital On paper, 2015 was a great year for the hospitality industry. We saw […]
Secrets to hotel content marketing strategies
NB: This is an article by Dan Cross, GM of Nexa Hospitality The catchphrase is ‘content marketing’. It’s the top trend in digital marketing for the hospitality sector, so […]
When revenue management leads to reasonable doubt
NB: This is an article by Tom Bacon, an airline veteran and industry consultant in revenue optimisation Reasonable doubt is a legal concept, not a business concept. US juries are […]
Case study: Carlson Rezidor’s data evolution
Big data isn’t all about knowing every nuance of your guests; it’s also about getting a closer look at your own business. For companies like global giant Carlson Rezidor […]
2016 Will Become The Year Of Data For Marketers
Some 81.3% of global marketers say data will become more important to their marketing and advertising efforts in 2016, according to the second annual Global Review of Data Driven […]
