How travel storytelling on Facebook can equal sales
NB: This is an article by Laura Jennings, head of strategy and client service at Headstream Content Marketing Agency For the travel industry, marketing should be easy, as holidaying or […]
Marketing your hotel: 5 key things to understand
It’s easy to get caught up in the many different ways to promote your hotel, and, equally, it’s possible to waste time and money on things that are relatively […]
Why Hotels Need Big Data
NB: This is an article by Martin Soler, CMO, SnapShot Big Data and Hotels, Today It’s 2016. Yet, current rates in the hotel industry still depend on human decisions […]
OTAs tipped to lose market share to hotel direct channels
Hotels in the third biggest tourist market on the planet are starting to fight back against the dominance of OTAs. At least, this is the forecast contained within research from Phocuswright shared at the FITURTech […]
Hoteliers Action Plan to Maximize Revenue from Mobile
NB: This is an article by Max Starkov, President & CEO of HeBS Digital The full year results for 2015 are in and one thing is clear: the age-defining shift […]
3 Terms that Revenue Managers Misuse the Most
NB: This is an article by Robert Hernandez of Origin World Labs I have had the good fortune to engage with hundreds of Hotel Revenue Managers from every corner of […]
How will OTAs evolve in 2016?
NB: This is an article by Frederic Gonzalo, founder of Gonzalo Marketing In the past two or three years, I was fortunate to speak at a variety of travel […]
TSA Solutions Supports Hotel Atlantic to Enhance its Upsell Revenue
TSA Solutions supports the Hotel Atlantic Kempinski Hamburg to Enhance its Upsell Revenue, Promote Guest Satisfaction and Motivate Front Office Teams The 221-Room Hamburg Property Becomes the Third Kempinski Hotel […]
Destinations establish way of measuring ROI of social media
Destinations are some of the most prolific users of social media in the travel industry – a trend that includes a wide cross section of channels and often backed by hefty levels […]
8 Things the Best Hotel Revenue Managers do
NB: This is an article by Robert Hernandez of Origin World Labs As a consultant for Mathematical Revenue Optimization I’ve had the opportunity to work with many Revenue Managers in […]
