website

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

Now that the industry is seeing the slow return of business and recreational conferences, the time to market your event spaces is now

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

Connecting dots between everything – your website, your metasearch, your socials, your email marketing – will mean less customers will fall through the gap

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

The way we approach our hotel website design should not only be driven by “how pretty” it looks, but also ensuring we give our users an intuitive experience

Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing

This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed