website
Is Your Hotel Website Ready for Google’s Next Ranking Factor?
Before we get into what is the Core Web Vitals Update, consider these stats as proof that offering website visitors a stellar ux is vital
What Were the Booking Trends in August 2020?
Data shows this summer saw higher levels of booking than last year. Unfortunately this doesn’t make up for lost business earlier in the year
10 Requirements to Internationalise your Direct Channel Sales
Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs
Planning Your 2021 Digital Marketing Budget
Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology
How to Exclude Your Hotel IP Address From Your Reporting
Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]
How to Audit Your Most Important Channel – Mobile Website
Seeing that 0.1 second improvement in loading speed on a mobile website increased conversion rates by 10.1%, this presents a huge opportunity
Hyper Personalized Hotel Website Content for Mobile?
If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy
Customer Behaviour is Changing. Your Website Messages Must Adapt
We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective
Driving Traffic to Your Properties Website
By following these simple tips, you’ll be taking steps in the right direction to drive more bookings directly to your website
Netflix – What Can Hoteliers Learn From The Megabrand’s Success?
Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story