website

Is Your Hotel Website Ready for Google’s Next Ranking Factor?

Before we get into what is the Core Web Vitals Update, consider these stats as proof that offering website visitors a stellar ux is vital

Read more

What Were the Booking Trends in August 2020?

Data shows this summer saw higher levels of booking than last year. Unfortunately this doesn’t make up for lost business earlier in the year

Read more

globe indicating importance of internationalising your direct channel website for hotel and travel bookings

10 Requirements to Internationalise your Direct Channel Sales

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

Read more

Planning Your 2021 Digital Marketing Budget

Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

Read more

How to Exclude Your Hotel IP Address From Your Reporting

Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]

Read more

How to Audit Your Most Important Channel – Mobile Website

Seeing that 0.1 second improvement in loading speed on a mobile website increased conversion rates by 10.1%, this presents a huge opportunity

Read more

red trainers amongst white trainers showing benefit of personalization messaging to increase website conversion

Hyper Personalized Hotel Website Content for Mobile?

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

Read more

Customer Behaviour is Changing. Your Website Messages Must Adapt

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

Read more

Driving Traffic to Your Properties Website

By following these simple tips, you’ll be taking steps in the right direction to drive more bookings directly to your website

Read more

people watching netflix on tv with popcorn

Netflix – What Can Hoteliers Learn From The Megabrand’s Success?

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

Read more