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Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]

Seeing that 0.1 second improvement in loading speed on a mobile website increased conversion rates by 10.1%, this presents a huge opportunity

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

By following these simple tips, you’ll be taking steps in the right direction to drive more bookings directly to your website

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

To encourage website visitors to book their reservations using your website, you need to make it simple and clear for them

To drive more online reservations this year you have to effectively and proactively compete against other properties and hotels in your area