website

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

Giving guests, potential guests, and website visitors innovative incentives needed to encourage them to make a direct booking is imperative

The Google Core Vitals metrics require brands to take a more meaningful look at the overall first experience visitors have on their page

The sites that improve core vitals score alongside excellent content that benefits customers will find an opportunity to outpace competition

No amount of promotions will help if your website doesn’t deliver a great experience. Your website must be mobile friendly and must load fast

Having good analytics set up on your website in your marketing initiatives can bring your hotel a clear view on what works and what doesn’t

As a hotelier it is useful to navigate as your clients do (in their countries) which is different reality from the one you see at your hotel

Before we get into what is the Core Web Vitals Update, consider these stats as proof that offering website visitors a stellar ux is vital

Data shows this summer saw higher levels of booking than last year. Unfortunately this doesn’t make up for lost business earlier in the year