website

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

Google announced that they are updating their ranking metrics in summer 2021 to include a factor called Page Experience. This will be an important element

We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships

There is no better way to show commitment towards your international guests than providing them with website content in their preferred language

Even if you have a plan in place and see regular direct bookings success, there may still be some gaps to fill. So keep reading for expert tips

As the final stage of the direct bookings process, it’s of key importance that your website and booking engine are at the heart of the customer experience

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

As you plan for reopening, you want the entire booking process to run smoothly for your guests as they embark on their next getaway bookings

If your hotel is in rate parity, and guests are not able to book a lower rate, then there are no price incentives to drive them to an outside channel