website

Within the hospitality industry, booking hesitation is incredibly high; in fact, conversion rates for hotel websites average between 1.7% and 2%

It is only once the potential guest identifies their preferences that the calculator will recommend a location and property

Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings

Personalisation is key. You need to think about ways to personalise communication with guests before and after they arrive at your hotel

Content is produced for two primary audiences: customers and algorithms. According to Google, some have ventured too far in the direction of algorithms

We have outlined ideas that are easy to implement, involve no costs and have a proven track record in the hotel industry in bringing you website traffic

The more guests lost to booking abandonment, the more hotels must spend to attract new leads. This is alarming when we consider cost of customer acquisition

How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

Leveraging first party data, driving production efficiently, and creating optimized websites are crucial to bringing back repeat guests

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice