website

A successful booking abandonment campaign relies heavily on email marketing to re-engage and recover lost online bookings

Not only can SEO increase your quality and quantity of website traffic, but SEO can also help to improve the user experience of a website

The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales

There are several strategies you can use to optimize your hotel website for increased conversions and lower booking abandonment. Here are five to consider:

Videos are simple for guests to consume and share on social media. At the end of a long day, it’s easier to press the play button than stare at a wall of text

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

Bespoke websites are often seen as the perfect way to showcase this uniqueness. A seamless user journey can be a tremendous deciding factor

Within 2.6 seconds, visitors get a first impression of your website and decide whether to stay or look around at the competitors

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

Today, hotel business managers can easily and quickly craft gorgeous and functional hotel website with little to no experience