website

As many hotels have the option of making direct bookings that are booked and paid for on their site, this makes their website an eCommerce platform

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

Your landing pages are a seemingly small, yet crucial part of marketing campaigns and how you go about portraying, communicating and selling offers

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

Summer is coming and tourists want to travel. Make sure your marketing is up to date on all channels to attract guests to your hotel, not the competition

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

Do not underestimate the power of visual content this year and try something outstanding and original to keep your property visible and prosperous