website

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

These four strategies can improve direct bookings with first-time guests and brand-loyal travelers, enhancing the guest experience pre-booking and beyond

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation

Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily

Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?

Does your property or group of hotels have amazing value to offer, but online visitors keep abandoning your hotel website before booking

Make sure your mobile website showcases your property with stunning images, glowing reviews, recommendations and special promotions

As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey