travel
Facebook Has a Monopoly Amongst Travel Marketers
62% of travel marketers rate Facebook as the most effective social media network. Facebook is peerless amongst travel marketers according to a new industry-wide survey from EyeforTravel. The State of […]
As Google pivot to “AI first” what does it mean for the travel sector
At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how […]
The Power of Package Bookings for Driving Hotel Revenues
Hotels are always looking for new ways to drive demand – and packages have been a solid vehicle to do just that. Packages, or combined hotel, airfare and/or car bookings, […]
Can Facebook Catch up to Google in Travel Advertising?
Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. The Priceline Group alone reportedly spent a big chunk of […]
Microsoft serves travelers by turning them in to data
“The only way that we can serve our travelers is by turning them into data,” travel management provocateur Eric Bailey told BTN. Bailey is better known as Microsoft’s director of […]
Why data scientists are vital for increasing customer loyalty
The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that […]
New trends being set in Asia online travel market
Having just spent three months based in its Asia offices, Sebastien Gibergues, Head of Leisure and Online Travel at Amadeus, is better able to appreciate the different way the Asia […]
Booking Behaviours of German, UK and French Business Travellers
A new GBTA Foundation survey of business travellers who are based in Europe’s three largest business travel markets – Germany, the United Kingdom and France – revealed business travellers are […]
Big room for growth in ancillaries for Asian travel brands
Asian travel brands have plenty of room to grow sales of ancillaries by presenting customers with personalized offers. A report prepared by SapientRazorfish in the lead-up to Digital Travel Asia […]
Facebook and its new battle for the attention of travelers
There’s never really been a forceful value proposition for a social network for travelers – Facebook’s global dominance has pretty much kept the competition at bay. Why invest resources in a […]
