travel
Can Facebook Catch up to Google in Travel Advertising?
Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. The Priceline Group alone reportedly spent a big chunk of […]
Microsoft serves travelers by turning them in to data
“The only way that we can serve our travelers is by turning them into data,” travel management provocateur Eric Bailey told BTN. Bailey is better known as Microsoft’s director of […]
Why data scientists are vital for increasing customer loyalty
The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that […]
New trends being set in Asia online travel market
Having just spent three months based in its Asia offices, Sebastien Gibergues, Head of Leisure and Online Travel at Amadeus, is better able to appreciate the different way the Asia […]
Booking Behaviours of German, UK and French Business Travellers
A new GBTA Foundation survey of business travellers who are based in Europe’s three largest business travel markets – Germany, the United Kingdom and France – revealed business travellers are […]
Big room for growth in ancillaries for Asian travel brands
Asian travel brands have plenty of room to grow sales of ancillaries by presenting customers with personalized offers. A report prepared by SapientRazorfish in the lead-up to Digital Travel Asia […]
Facebook and its new battle for the attention of travelers
There’s never really been a forceful value proposition for a social network for travelers – Facebook’s global dominance has pretty much kept the competition at bay. Why invest resources in a […]
Digital Trends That Are Transforming the Travel Industry in 2017
Digital breeds disloyalty. Before it came along, Judy from New Jersey went to her local travel agent to book her yearly family holiday to Barbados. She knew the providers […]
Lessons from Snapchat – three travel and hospitality brands getting it right
With every new platform comes the inevitable sighs from overworked digital marketers. “Not another one” becomes the common refrain. There are generally two camps when it comes to new channels […]
Google Will Become A Well Oiled Travel Marketing Machine
2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search […]
