travel
6 Steps To Convert Travel Lookers To Bookers
Converting a travel customer is always a tricky business but a new report from EyeforTravel outlines six tactics that may, just may, help you go from booking bust to conversion […]
Consumers Want Amazon To Be a Travel Booking Site: What Can Hotels Learn?
Amazon dominates the world of e-commerce. Could it do the same in online travel bookings? Consumers would happily use the platform to book their travel plans if given the chance, […]
Why It’s Time For Travel Marketers to Rethink Loyalty
Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood […]
How Facebook and Google Are Changing the Travel Industry
Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are […]
6 Ways It Pays to Use Facebook Dynamic Ads for Travel
It’s no secret that many people turn to social media to help them discover and book travel. Today, travelers spend 5x more time on Facebook than on travel-related apps, sites, […]
How to Stop Slipping up in Google Search
A recent study reveals that travel companies should be worried about how Google is displaying search results but there are ways around it During the opening panel at the recent […]
How to Drive Revenue Through Targeting Generation Z
Most of us remember when our phones became smart. We remember the birth of Facebook and the death of dial up. Imagine having all of this technology already at your […]
Tips and Tricks to Attract International Guests to Your Property
According to a 2017 report by Phocuswright, the global travel activity market is projected to reach $183 billion by 2020. This figure stood at $135 billion in 2016, with hotel […]
How travel brands should tackle attribution
Knowledge of your customer is a must-have, but complex journeys across multiple devices present travel brands with huge challenges. Travel brands should attack the issue of attribution from multiple angles, […]
Airbnb is out, new disruptors are in
Amid positive trends in tax reform and optimism around positive hotel performance metrics, the specter of a new disruptor looms over the hospitality industry. The NYU Hospitality Conference, held at […]
