travel

Refining your data visualization practices is paramount if delivering value to the end user in the form of actionable insights is your primary objective.

There may not be reason to be fearful just yet but as the prospect of recession looms, safeguarding loyalty is becoming an imperative.

At its core, an always-on strategy takes a continuous, proactive approach to digital marketing. And it is a strategy that directly responds to the changing way that consumers research and book travel.

We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to understand what different travelers want so you can attract them.

Where most hoteliers were sympathetic towards Thomas Cook, the same could not be said about Amoma, because their business model in the eyes of most hoteliers was unfair or even plain illegal.

The future of travel will be more secure, faster, and hopefully less fragmented as the industry begins to embrace blockchain and leave its fragmented past behind, creating an optimized infrastructure.

Facebook Travel Ads were originally built for single-location offers, but today, advertisers are using Facebook to dynamically promote cruises, vacation packages, and multi-destination travel offerings.

Travel Intent Targeting is essentially the ability to find users who have decided on a destination but have not yet chosen a specific hotel in that destination

Almost half (45%) of travel marketers in the Asia Pacific region rank Facebook and Instagram as most likely to disrupt travel marketing over the next five years.

While last month’s agreement to have Airbnb share data with the city from OSE’s February subpoena has been characterized as a truce, the city says the company is merely fulfilling its legal obligation.