the hotels network

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

It isn’t news anymore that hospitality as we know it has been transformed. To help hoteliers navigate we discussed the best digital strategies to adopt

Equipped with pertinent data to back up the choices you make, you’ll feel more secure knowing that each step you’re taking is grounded and supported

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

There are many ways to encourage website visitors to give their email address but as always, you’ll reap the returns of personalizing any campaigns you run

Contrasting sharply with the rest of Europe and beyond, Sweden has only imposed relatively lenient restrictions, meaning that most hotels and restaurants remain open despite the COVID-19 situation

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might

A common thread through these tips is they all move towards an optimized hotel website. Aware that this can be a tricky field, we have prepared a checklist: 50 ideas to boost hotel website conversion

Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market

Experiential marketing is becoming a large player in allowing the consumer to tangibilize the product or service in question, resulting in a much larger personal investment into the brand.