technology
How to Lean on Your CRM During Tough Times
In times of crisis, such as the current COVID-19 pandemic, it is the CRM solution’s ability to intelligently engage guests and personalize interactions that is its most crucial benefit

The Advantages of Hotels Using a Global Distribution System (GDS)
So what are the advantages of using a GDS? Glad you asked! Here are some ways that it makes a hoteliers’ job more effective and efficient
Rate Integrity: A Key Way to Increase Direct Bookings
Fixing revenue leakage is not just maintaining parity. The driving force is brand integrity and ability to change rates in-sync with market dynamics. Rate integrity aims to balance consistency and flexibility
Expect the Unexpected: 2020s Will Bring Considerable Change to PMS Landscape
Considerable changes to the PMS landscape are on the horizon, indicating an influx of cloud computing, open API marketplaces, middleware layers, enhanced connectivity, and so much more
Consolidated vs Independent Technology: Critical Consideration for Hotels
Is a one-size-fits-all technology solution ever what it’s cracked up to be? Almost never. Here’s why, and what questions Hoteliers nned to ask when considering new tech
How Hotels Can Take Advantage of Technology to Elevate Guest Experience
For hoteliers, guest loyalty has become an increasingly elusive concept. Today, it is more about creating an inspiring, fun, and authentic guest experience across the entire journey
What Keeps a Revenue Manager Up at Night?
Dynamic revenue management strategies are the key to success, especially in competitive, fast-paced markets. That’s why it’s becoming more important for a revenue manager to…
5 Reasons Why Your Hotel Website is Slow
Figuring out why your website has lagging load times can help boost both its Search Engine Optimization (SEO) and UX, resulting in better visibility and a higher conversion rate
5 Powerful Luxury Hotel Digital Strategies You May Be Missing
Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life
State of AI in Hospitality, Business Travel and OTAs
In the hospitality industry, AI is expected to cause a massive paradigm shift with a promise to enhance hotel reputation, drive revenue and elevate the customer experience to the next level