technology

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

In order to prepare for the reopening and upcoming booking boom you need to have these key components of a highly converting website in place

The one piece of tech that could be a true differentiator for an OTA is the skilful application of AI that could help to really understanding the customer

Once strategies are set, the system will execute these. You can return to the RMS either to apply new strategies or to check existing ones are delivering

These are some basic ways to get a feeling for Continuous Pricing concepts but only by embracing the four elements can you expect the best results

To attract the share of direct sales they’re losing, hotels must match OTAs perceived convenience. One way to do this is implementing a booking engine

Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it

Conventional wisdom has been that planning travel is still too personal and confusing for artificial intelligence to replace the travel shopping experience

Hotels are going to fill up; no doubt about that. Properties with the most agile platforms will be most effective at pricing and yielding highest RevPAR

Automating your guest personalisation does not mean bombarding them with loads of irrelevant deals or adding countless options to your booking engine