technology
Ushering In Dynamic Personalization in 2021
The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization
The Power of Automation in Hotel Upselling
Using automated upselling can make the selling process smoother. Automation can help you give guests a good experience while boosting conversion rates

Four Steps to Becoming a Data Driven Hotel Organization
Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

Hospitality Innovators Signs with Atomize as Their Selected RMS Partner
Hospitality Innovators Inc (HII) has named Atomize, the revolutionary RMS provider, as exclusive partner for their managed hotels in the Philippines

Free Tool for Hoteliers to Optimize Content Distribution
FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

Are You Planning to Include a Payment Gateway in Direct Sales Channel?
The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales
4 Behaviour Myths Stopping Guests From Booking (And How To Fix It)
Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

Why RevPAR Increase Marketing Claims Can be BS
It makes sense to let algorithms do much of the price change and a half decent RMS should deliver. But the question is – by how much will my RevPAR go up?

What is Your Optimum Occupancy Percentage in This Staycation World?
Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?

How to Align Your Distribution and Marketing Strategies to Boost Revenue
Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution