technology
Last minute bookings: Run at 100% occupancy!
The growth in last-minute bookings offers an opportunity for hotels to shift stressed inventory – but only if they have the right systems in place. This SiteMinder blog offers advice […]
Reducing friction is key to any modern pricing strategy
Nobody wants to stand in the way of the booking, but what revenue managers should really be striving for is engagement. Reducing ‘friction’ in the travel planning process seems to […]
Hoteliers, disrupt before someone else does
Fundamental changes to the digital landscape are giving rise to a new breed of travel distribution competitor. Here’s how hoteliers can combat them. Hotel distribution companies face fundamental disruption as […]
Big social data drives brand campaign
LateRooms‘s marketing strategy now includes social media and big data as well as the more traditional channels. Five years ago Rich Kemp joined LateRooms to help formulate its social media […]
Increase Bookings With Color Psychology
How can colour be used to power up your hotel website for maximum conversions and bookings? Color influences our perception. It can change the way we think and feel about […]
4 Ways Hertz Keeps a Finger on the Customer Pulse
In an increasingly connected and demanding world, established brands cannot afford to stand still. EyeforTravel’s Pamela Whitby hears how car rental firm Hertz is staying on track. If you are […]
Amadeus three pillars for China
Amadeus is one of the many international firms building up its presence in China in response to the gradual liberalization of travel technology and distribution. Businesses of Amadeus’ stature are […]
Savvy Independent Operators Drive Loyalty and Revenue
Smart independent operators know their guests are online – and are reaching them there to increase loyalty and revenue. Here is how. “We know our guests and keep them coming […]
Why Excel isn’t enough for revenue strategy
Excel is good at lots of things. But is it really the best tool for hotel revenue strategy? Think of it like a Swiss Army Knife. It has a blade, […]
How Distribution Systems Are Like Seat Belts
Many of us with children have faced the question: “Why do I have to wear a seat belt?” Most people use them, of course, because there’s no great alternative for […]
