technology

As most marketers are aware, change is constant when it comes to search engine optimization. Smart hoteliers must adopt a proactive and holistic approach to content creation, marketing and optimization […]

Technology is often blamed for raising the biggest barrier to embracing a “total revenue management” approach. But chances are that you have systems in place that are already up to […]

NB: This is an article from IDeaS Similar to many industry veterans, I’ve spent the vast majority of my adult life working in hotels. From operations to sales & catering […]

Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS. The results […]

One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and […]

We’re always being told that social media is a 24/7/365 affair, but with summer temperatures at their highest and many of us enjoying our holidays abroad, social media activities can […]

Google rolled out new Google Inbox features to both iOS and Android devices this week to help prevent Gmail users from falling victim to email phishing or malware attacks. Gmail […]

Mobile devices are complicating our usual understanding of email metrics Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, the differences between click-through and click-to-open […]

Planning for travel often begins on smartphones and tablets, but hoteliers must streamline the jump from mobile to desktops for final booking to take full advantage of existing consumer behavior. […]

One hotel chain, Marriott International, which participates in TripAdvisor Instant Booking, and one that doesn’t, Hilton Worldwide, are now both using TripAdvisor’s comparison shopping and booking features to persuade travelers […]