technology
Common Pitfalls of Google Analytics Campaign Tracking
Here at Fuel, we are all about simple and effective marketing solutions. In fact, our tagline is “Hotel Marketing…Simplified.” We try to execute that philosophy in everything we do. Google […]
How Long Tail Keywords Can Drive Direct Bookings For Your Hotel
The most cost-effective way to drive traffic to your hotel website is organically, so it’s no surprise that hotel marketers want to learn more on how to do this effectively. […]
Taking the first steps toward personalisation in 2017
Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually […]
Predictive Intelligence: The Path to Loyalty & Beyond
I once stayed in the most charming bohemian B&B owned by a Belgian chef. From the twice-weekly supper club to the eclectic artwork, everything about this B&B was special, but […]
Why 2017 Is the Year of the Hotel Guest
Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was […]
Independent Hotels & Revenue Management: What are the best practices?
Revenue Management is one of the hot topics at the present time for improving hotel profitability, especially for independent hotels. Why is revenue management important to independent hotels today? Revenue management […]
Travel data can supercharge the integration of loyalty with the everyday
In the last year, we have seen significant developments taking place in the convergence of travel loyalty programmes. This came as brands looked to provide members with the maximum flexibility […]
A Hotelier’s Guide to Mobile and Cloud-based Technologies
No, I’m not talking about actual hotel wake up calls or polices or guidelines on automatic or manual wake-up calls. If you thought that’s what you were going to find […]
Chinese App giant C-Trip is about to arrive in Europe
Attending the Phocuswright conference in Los Angeles during November 2016 provided a fascinating insight on the strategic intentions of the Chinese travel giant C-Trip. The Chinese travel market is […]
Tapping Into Integrations is Essential to Hotel Growth
With countless systems and multiple departments, managing a hotel today can be challenging and complex. Traditional software, such as the PMS, limits hoteliers’ freedom to work with several different vendors. […]