technology

Today Oracle announced the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology […]

A strong search strategy is crucial for driving direct bookings to your website. The vast majority of online experiences begin with a search engine, so the risk of a poor […]

What triggered the mass movement towards cloud hotel PMS? Hoteliers have new goals to achieve today and the solutions don’t hide in a server room. Cloud hotel PMS software has […]

In recent months, Google has added new filtering options for the two main ways users interact with a Hotel Ads, localuniversal (the knowledge panel in organic search) and mapresults (Google […]

By now, virtually all hotels have at least one social media channel that they use – most likely Facebook. They might also use some others; Instagram, Twitter and Snapchat being […]

The travel industry has some major changes ahead of it. Virtual reality marketing, voice-controlled travel booking, and the growing ambitions of brands such as Google and Facebook all look set […]

Based on actual hands-on guest research and feedback, Marriott International, Inc. (NASDAQ: MAR) will now offer Marriott Rewards members a dynamic mobile experience personalized for them. Today marks the launch […]

What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without? From our perspective, your hotel […]

At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel […]

The Rate Code Superhighway Do you really know what your hotel’s rate code has to go through to reach its end destination? Unless you specialize in distribution, most of us […]