technology
Reach Highly Engaged Customers With Facebook DAT
With the shift from DAP to DAT, travel brands are now able to reach a highly engaged audience. For groups like IHG, this has led to a cost per booking […]
Digital Trends That Are Transforming the Travel Industry in 2017
Digital breeds disloyalty. Before it came along, Judy from New Jersey went to her local travel agent to book her yearly family holiday to Barbados. She knew the providers […]
3 Fast, Fresh Lessons Hotels Can Learn From Dominos
In a world of lightning-fast technology and constant industry disruption, one skill has risen as a top necessity for older companies to survive: Innovation We’ll be the first to tell […]
Lessons from Snapchat – three travel and hospitality brands getting it right
With every new platform comes the inevitable sighs from overworked digital marketers. “Not another one” becomes the common refrain. There are generally two camps when it comes to new channels […]
Channel Optimization: The Secrets of Data Driven Hoteliers
New report from Sabre and Phocuswright shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers Sabre Hospitality Solutions has […]
Google & Facebook move to shorten the distance between discovery and booking
Google Bucket lists and Facebook City Guides are trip planning tools that could also be useful travel brands. Andrew Hennigan reports. We’ve probably all shared our bucket list ideas through […]
Next-Gen Revenue Management: Innovating analyst productivity through real-time data
Current revenue-management systems were not designed to handle vast amounts of data. Therefore, in the near future, they will not be equipped to handle today’s progression of Big Data. New […]
5 Design Tactics Helping Hoteliers Drive Direct Bookings
What’s the most important function of your hotel’s website design? It’s not the aesthetics. It’s not even, ultimately, what guests can learn about you from it. In the end, your […]
How Hotels Can Fill Their Rooms via Twitter
The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight. In 2017, it will be a marketing sin […]
Will a pop-up on my mobile website impact Google rankings?
Announced in August last year and live as of January 10th 2017, the move has prompted understandable concern from companies whose business relies on an attractive – and highly visible […]
