technology

Taking a walk through the E-travel halls of the major industry fairs like ITB in Berlin or WTM in London and seeing all the technology options available leaves many hoteliers […]

One of the most globally talked about topics is the changing hotel distribution landscape and the impact on hotels. This article looks at current trends in distribution, considering the past […]

When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step further to get a better […]

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at […]

On both sides of the pond, regulators and companies alike are scratching their heads about how to handle the search giant’s move up the trip-planning funnel Even as the European […]

Last month, digital advertisers (including most hotels) and their media partners were treated to a serious surprise. NB: This is an article by Tambourine Google announced plans to block intrusive […]

As social media platforms gain traction in usage rates and become ubiquitous in day-to-day life through the proliferation of mobile devices, they are proving to be valuable marketing channels, especially […]

The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website? NB: This is an article from GuestCentric Recently, hoteliers have […]

In the past month, some Google searches have been revealing an option to comparison-shop vacation rentals. In our checks Tuesday, we could find vacation rental filters for Barcelona, Berlin, Bordeaux, […]

A new report from A.T. Kearney, ‘What if? Imagining the future of the travel industry’, has identified trends of personalisation and seamless travel as key drivers of success in the next […]