technology
What marketers need to know about Google Attribution
Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of […]
Tips and tricks to get the best from your online booking engine
An online booking engine for your hotel is imperative if you want to capture direct bookings and reduce the commission you pay to online travel agents (OTAs). The majority of […]
Creating a Revenue Strategy as Unique as Your Portfolio
The hospitality industry is the global provider of choice. All around the world, guests choose where to travel, how to get there, where to eat and sleep, what attractions to […]
The 5 Dumbest Hotel Website Design Mistakes
Excuse us for stating the obvious: but of all the hotel marketing tools and tactics that exists today, nothing will ever be more vital and essential to your hotel’s success […]
Everything you need to know about property management systems
All hotels need some variation of a property management system (PMS). However they come in many different forms and are not all created equal. There are still properties trying to […]
In a voice-led world: Okay, Google, how are you changing the travel industry?
The multi-dimensional travel buying journey is gaining yet another route to market as we increasingly turn to voice search when planning, purchasing, preparing and enjoying travel. Considering that 60% of […]
8 tips to get the best from your hotel’s channel manager
The ability of a hotel channel manager to pool inventory and automatically update availability across all distribution channels has been a blessing for hoteliers since its inception. NB: This is […]
How to Choose the Best PMS for Your Needs and Budget
According to many industry experts, there are over 100 solution providers that develop, sell and support PMS software systems considered to be at the epicenter of helping hoteliers run […]
Is the picture perfect PMS an illusion?
With technology having evolved so rapidly, business owners are constantly expecting more automation and better optimization with modern tools. Many hope for dramatic, overnight transformations – especially in a […]
Comparing CPC vs CPA Cost Models
Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives vary between brands, there are […]