social media

Although Social Media trends change like the tides, Facebook consistently remains at the head of the pack among platforms. Of the fifteen most popular social networking sites, Facebook has 38% […]

Society is watching a huge amount of video content on social media each day. If you’re not using video on social media at your business then you are missing out […]

In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels […]

If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]

On January 12th, Facebook’s CEO Mark Zuckenberg announced that Facebook will change how it prioritizes content that users see in their news feeds focusing on meaningful interactions between people. Facebook explains […]

Social proof should be in every hotels’ marketing toolkit. The technique, which uses the thoughts and feelings of others to influence customers, feeds into our need to belong and our […]

As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com […]

As the world’s largest and most engaged social media network, Facebook provides a wealth of opportunities for advertisers, particularly in the travel space. Not only does the highly visual nature […]

Competition is fierce in the hotel industry. New hotels are popping up every day, and standing out among all that competition is getting tougher and tougher. So, unless yours is […]

Hotels should make greater use of social media to evaluate their performance from the customer’s perspective, according to Dr Bona Kim (Ph.D. graduate) and Dr Sam Kim of the School […]