social media
Organically Grow Your Social Media Followers on Facebook
Let’s face it… growing your social media following has drastically changed. All of the social channels have made it a lot more difficult to achieve this task, pretty much to […]
Social Media Dos and Don’ts: A Hoteliers’ Guide
Social media has become an unparalleled marketing force—and is showing no signs of slowing down. It’s doubtful any business owner in this day and age needs to be convinced of […]
Why Every Flagged Hotel Should be Rethinking Instagram
Flagged hotels enjoy an established presence in the global marketplace and the trust that goes along with that. But… despite the common misconception that the brand is entirely responsible for […]
Facebook is Changing! What Does This Mean For You?
Facebook plays a critical marketing role for most lodging operations (particularly independent ones), and they’ve recently announced some pretty significant changes that you should be ready for. In an attempt […]
Social Media Madness: Actively Using Influencers Can Help Bottom Line
Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course […]
Travelers turn to Facebook Messenger for better customer service
When Karen Korr wanted to change part of her European itinerary, she didn’t call Travelocity, her online travel agency. She didn’t send an email or a text message, either. Instead, […]
The Value of Social Media in the Hospitality Industry
In 1991 there was no way of foreseeing the impact that social media would have on the industry. Presently, 2.3 billion people are active on social media, and that number […]
A hotelier’s guide to the top social platforms in Asia-Pacific
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]
7 Tactics to Increase Engagement Across Your Social Media Channels
How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]
How to Use Facebook & Instagram Live?
If you can rid your stage fright, Facebook and Instagram Live are the most effective social tools. Here’s everything you need to know about them to grow your audience and […]
