social media

When Karen Korr wanted to change part of her European itinerary, she didn’t call Travelocity, her online travel agency. She didn’t send an email or a text message, either. Instead, […]

In 1991 there was no way of foreseeing the impact that social media would have on the industry. Presently, 2.3 billion people are active on social media, and that number […]

The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]

How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]

If you can rid your stage fright, Facebook and Instagram Live are the most effective social tools. Here’s everything you need to know about them to grow your audience and […]

By now, we’re sure you’ve heard about Facebook’s plan to change their News Feed and, ultimately, the way users receive meaningful content within the social media giant’s platform. The news […]

Is your hotel looking to take your social media marketing to the next level? Hotels that consistently connect with their guests via social media have been found to increase awareness […]

Although Social Media trends change like the tides, Facebook consistently remains at the head of the pack among platforms. Of the fifteen most popular social networking sites, Facebook has 38% […]

Society is watching a huge amount of video content on social media each day. If you’re not using video on social media at your business then you are missing out […]

In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels […]