social media
Social Media Trends for Hotels in 2025
Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends
The Art Social Selling for Hoteliers | Ultimate Guide
Before jumping head-first into social selling, it´s always important to understand why it can matter so much for your hotel
The Importance of Social Media Marketing for Hotels
Attracting guests to your hotel through social media requires a strategy for creating a compelling presence that’s responsive and offers authentic content
Building a Successful Hotel Influencer Program in 2025
By following these guidelines, hotels can build a robust influencer marketing strategy that drives bookings and enhances brand reputation

Why Social Media is Essential for Hospitality in 2025
Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away
Maximizing your TikTok Campaign Potential
Trends on TikTok can be divided into moments, signals, and forces, each offering different types of opportunities for your hotel or brand
Why Your Hotel Is Probably Running Too Many Facebook Ads
Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers

Let Your Guests Do the Talking. The Power of Social Proof
Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!
Avoid the Social Media Graveyard: Keeping Your Profiles Alive
Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting
Hotel Social Media Ideas For Effective Marketing
Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals: