social media

The most effective social media pages are not broadcasting their own propaganda, they leverage the members of the community to create the content

Instagram stories are a huge part of the platform. 60% of users say they’re more likely to visit a place they have seen on an Instagram story

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

Facebook has made some changes to their advertising platform, with particular focus on attribution methods and conversion events.

The IOS 14 update from Apple could spell trouble for advertisers across the globe, as enhanced privacy features inevitably lead to reduced targeting options

It’s key to stay up to date with latest hotel digital marketing trends. From Search to Social Media and Design, here are top 5 things you need to know

Retargeting is fairly simple to set up, needing minimal time and resources on your part. Customized ads are more likely to catch attention of future guests

How do you build a customer base that shows loyalty, and remains that way for an amount of time that will prove to be profitable for your business?

Catering posts to specific travel types, your posts will most likely perform better, because they’re diverse, ultimately leading to more bookings

With ease of restrictions in mind, we’ve collated a few tips to consider and implement easily as you prepare for hotel reopening from December 1st