social media
Is Facebook Marketing Effective For Hotels
Facebook marketing for hotels is much more effective than it was years ago. And if you are not doing it, you could be losing some valuable guests
How to Promote your Facebook and Instagram Reserve Button
One tool dedicated exclusively to restaurants and can help drive revenue from social channels is the official Facebook and Instagram “Reserve” button
Using Social Media to Boost SEO for Hotels
When done correctly, social media can be a powerful tool to boost your hotel’s SEO power. NB: This is an article from Travel Media Group With better SEO, your hotel’s […]
7 Ways To Avoid Wasting Your Facebook Ad Campaign Budget
Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them

What Black Friday 2021 Has In Store For Hoteliers
Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue
How To Attract And Engage The Next-Gen Traveller Post Pandemic
When it comes to attracting Next-Gen Travellers in a post-pandemic world, most hotel marketers are still trying to find a strategy that works for them

How To Tailor Your Hotel Social Media Presence to Entice The Right Demographic
Hotel brands that properly take advantage of social media not only reap the rewards now, but position themselves to be the most successful in the future
Guests as Influencers: How to Reach Out About Positive Feedback
The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community
How to Handle Guest Compliments and Complaints Using Social Media
Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial
The Dos and Don’ts of Responding to Guests on Social Media
While most happy guests tend to leave good reviews or make positive social media posts, sometimes a guest may want to reach out to you directly