segmentation
The Importance of Hospitality Guest Segmentation
The practice of aggregating prospective guests into groups is known as segmentation. These guest segments have common behaviors or needs, and respond similarly to marketing tactics. NB: This is an […]
Improve Your Hotel’s Revenue Strategy with Proper Segmentation
Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year, hotels must break down their target markets and approach to focus on […]
Difference between Segmentation and ‘True’ Personalisation
Last week’s ITB trade fair in Berlin showed us that one thing is on the minds of hoteliers and OTAs alike: data. Talks from the biggest players in the travel […]
