segmentation
4 Quick Tips for Better Hotel Marketing Segmentation
Segmentation. Targeting. Relevancy. These are not new concepts. Time and time again these words are thrown around and yet most of the time when it comes down to it, they […]
How Advanced Reporting Gives Powerful Insights Into Guest Behavior
Competition for sales and consumer loyalty is more aggressive than ever before. NB: This is an article from Rainmaker Hospitality is one of the most cutthroat industries, where every prospective […]
Market Segmentation – Know where your hotel demand comes from
In today’s hotel landscape, we still often find hoteliers not being fully aware of the benefits of categorising their business into relevant segments NB: This is an article by Veit […]
The Value of Segments and Impact on Revenue
Data is daunting and tracking it can be exhausting and sometimes over complicated, but honestly if you aren’t tracking your business you are potentially running blind. And by that I […]
The Importance of Hospitality Guest Segmentation
The practice of aggregating prospective guests into groups is known as segmentation. These guest segments have common behaviors or needs, and respond similarly to marketing tactics. NB: This is an […]
Improve Your Hotel’s Revenue Strategy with Proper Segmentation
Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year, hotels must break down their target markets and approach to focus on […]
Difference between Segmentation and ‘True’ Personalisation
Last week’s ITB trade fair in Berlin showed us that one thing is on the minds of hoteliers and OTAs alike: data. Talks from the biggest players in the travel […]
