segmentation
Hotel Target Market: How to Find Your Most Lucrative Prospects
Your hotel target market is one of the most effective ways of growing your business. NB: This is an article from Socialtables If you’re interested in finding more prospects who […]
Customer Segmentation: Why It’s So Important
Customer segmentation is a fundamental part of maintaining relationships, no matter what industry you’re in. Below, you’ll learn what customer segmentation is, how to do it for your company, the […]
Five Guest Segments for Hyper Target eMails this Holiday Season
The holidays are approaching and you want to sell out by November. NB: This is an article from Revinate Rather than blast your entire database the same message about the […]
Hotel Budgeting & Distribution Channels: Analyze How You’re Tracking
Today’s hoteliers grasp the importance of segmentation – understanding which guest segments comprise their total customer base in terms of metrics like demographics, average booking window, market segment, purpose, and […]
5 Common Mistakes Hoteliers Make When Segmenting Emails
With 89% of marketers using email as their primary channel for lead generation, consumers are being inundated with messages from brands. Will your messages be ignored or deleted or opened […]
3 Easy Steps to Hotel Segmentation Strategy
Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking […]
Why Your Hotel Needs In-Depth Market Segmentation
Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]
Getting Your Business Mix Right
Before you can get your business mix right, you first need to know what your business mix is. NB: This is an article from NetAffinity As an eCommerce Manager, I […]
Segmentation throughout the guest journey: Pt 1 of 2
From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take […]
4 Quick Tips for Better Hotel Marketing Segmentation
Segmentation. Targeting. Relevancy. These are not new concepts. Time and time again these words are thrown around and yet most of the time when it comes down to it, they […]
