segmentation

3 areas stand out this year as major revenue drivers: real-time segmentation, forecasting and dynamic pricing. Here we look at each in turn

High occupancy can distract. A full hotel can be the least profitable version of itself when the wrong segments dominate the house

Guest segmentation is a powerful way to make life easier for guests by personalizing offers that resonate increasing guest engagement and drive loyalty

The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?

A Revenue Manager does more than optimize rates. A good RM pushes you forward. A great RM does it without needing to be asked

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

Here are the seven most common hotel revenue management mistakes, costing your property thousands each month and what you can do to stop them

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue

Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics