search

Here is the reality. Organic search is no longer the only hero. We need media, owned channels, and marketing loops that learn from behavior

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website

The opportunity to capture holiday demand no longer begins in the fall – it starts months earlier. Two key factors that will impact hoteliers this year are:

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

In this article, we’ll explore how AI search tools work and how you can make sure your hotel gets mentioned in their responses

If you’ve never heard of AEO or GEO for hotels, you’re not that far behind. The way we search for information online is evolving fast

The funnel has shifted. Discovery comes before search, and social content has become the earliest and often most powerful touchpoint in the guest journey

The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

Here we answer frequently asked questions about seasonal paid search advertising and provide advice to get you started with your hotel