search

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations

The real question in front of all these would-be Google killers, is not how well they can find information, it’s how well they can do everything Google does

While Search Generative Experience is making waves, there’s still a lot we have yet to learn as Google actively experiments and tests the AI-powered product

Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality

Not only are you going to see image and video rich results along with generative AI answers, but you can now use images as part of your prompts/queries